4/15/2024 0 Comments Tiffany ring box![]() ![]() When companies design their luxury packaging, remember the blue standard, and that simplicity can be compelling. The signature branding color has enhanced its long legacy. "We are in a rare and enviable position, that consumers recognize the brand simply by seeing the color - even without any other brand identity," The option to stick with simplistic branding plays off of the human psyche of trustworthiness and emotional attachment. Simplicity, color, legacy is the key to their packaging's success. Though they continue to produce new trendsetting jewelry lines every year, Tiffany's illustrious legacy will forever be tied to the same packaging design. Tiffany & Company's simple robins egg blue packaging is timeless. Who knew that packaging could become so important and create such an emotional attachment? Conclusion: Pantone Color Institute executive director Leatrice Eiseman. It evokes positive thoughts and reactions, and this, combined with the status that Tiffany has assigned to it, makes for perfect packaging. From an engagement ring to the super bowl's Vince Lombardi Trophy, Tiffany's has captured some of life's most joyous occasions and successfully associated them with their product. The final piece to Tiffany's success is the long legacy of commemorative moments. ![]() logo in Baskerville Old Face font which is easy to read and in true Tiffany's fashion, it‚Äôs tied up with a white satin bow. The signature blue box is embossed with a Black Tiffany & Co. Tiffany was able to establish a trustworthy brand while remaining classically simple. Overall, it is just easier and in the human mind, we are more likely to place our trust in simple to understand branding. Tiffany's head jewelry designer, Francesca Amfitheatrof was quoted saying ‚ "I believe there is great power in simplicity." It's easier to recognize, understand, and create. The simple design with the blue color is a showstopper. The old saying, less is more, is never truer. The special ink or spot color is Pantone No.1837, (coined from the year Tiffany's was founded) is used to give it the signature blue color. For the offset printing process of the Tiffany box, the color was trademarked in 1998 and then soon after standardized by the Pantone Matching System (PMS) so that it may remain consistently the same and permanently associated with the luxury brand. ![]() The turquoise gemstones were especially a favorite of the wealthy upper classes, nobility, and royalty at the time. The Tiffany blue color was probably originally due to the association with turquoise gemstones that were popular during the 19th century. kept this in mind when selecting their brand identity. "From the moment you set your eyes upon Tiffany's cool and fresh aquatic blue shade, a color that speaks to vibrancy and escape, you are immediately transported into a world filled with luxury and delight." Laurie Pressman, Vice President of Pantone Color Institute. Colors play a deep psychological part in society, similar to how many associate cool colors, with the feeling of serenity, trustworthy, and clean. They dared to be different and produce their own custom blue-coated paper packaging that stood out. What has set the Tiffany and Company's blue box as the premier standard for custom packaging? There are three distinct reasons why their custom box has stood the test of time Custom packaging designers have been trying to replicate Tiffany's success ever since. Since the 19th century, the iconic robin's-egg blue box has captured the world's attention. The New York Sun emphasized that Charles Lewis Tiffany's has one thing in stock that you cannot buy for as much money as you may offer he will only give it to you. Adweek was once quoted saying that the blue box ‚is very possibly the most recognizable and most desired retail container in history." There is no custom luxury packaging more beloved or exclusive than the renowned jewelry brand of Tiffany & Company. founder Charles Lewis Tiffany changed the custom packaging industry standard, not to a golden standard but a blue standard. This remained unchanged until the late 19th Century to early 20th Century. No amount of Originally custom packaging was rudimentary, and only made for food and beverage containers. ![]() Nothing is more iconic in the custom packaging industry than Tiffany's little blue box with a crisp white satin ribbon. ![]()
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